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How To Optimize Your Website And Blog Images For Search Engine
How will it feel like to run
through a page containing over
1000 words without anything
visual to show you what the
page is all about all where you’re
heading to with the content?
How dull and boring read more...
137d
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Comments: 2 - Views: 80
Adeyemi Olajide
137d
adex3g@adex3gOFB
Rank: ♥Founder
Posted ate: 08:20 - Sun 4th Mar 18

How will it feel like to run
through a page containing over
1000 words without anything
visual to show you what the
page is all about all where you’re
heading to with the content?
How dull and boring will that
read be.
There are many ways to make
your website content the king
that it should be, but the best
of it all is by using the right
images for your site pages and
blog posts.
A picture they say it worth a
thousand words, and one of the
ways to create engaging/exciting
content is by spicing them up
with variety of relevant images,
infographics and other visual
illustrations. These don’t only
help improves your content
quality by increasing its depth
and dwells time of users, but it
ultimately helps your SEO effort.
So what ways can you optimize
your site contents using images
not just that, but images that are
optimized for search engine?
1) Use the right set of images
for your site pages and posts
content
First things first, you can’t just
use any image for your site
posts/pages. You must use
images that reflect exactly what
the posts/pages represent. In
creating your site pages and
writing your site posts/articles
your images must tick some
certain boxes
(a)Your image must reflect
exactly what the page is saying
and what your page/post is all
about.
(b)Try as much as possible to use
original images ( if you’re a
corporate business and you’re
talking about your business, you
must be
able to take original photos of
your business premises, your
business processes, team
members, products and the rest.
You don’t have to
go looking for stock photo’s or
image’s that you will have
copyright issues with.
(c)Your image must be of a
certain quality. In this present
age, there’s no need to put out
poor quality images out there.
They’re tons
of tools available for you to use
and het your image right.
(d)Your image must have a name
that reflect the blog/page topic
(e)Enhances the page content
and drive home your points in
the mind of the user, thereby
enhancing your post/page user
experience
(f)The placement of the image
matters as well, you need to
place the images around the
content that reflect their
meanings, as search
engines uses that to determine
the meaning of the images on
your site page and posts.
2) Pay Attention to your Images
Name
This is a critical factor in
optimizing your content images
for search engine and is one of
the On-Page SEO ranking factors.
Make sure your image has
relevant names. Names that
reflect exactly what your post/
page content represent eg your
page targeted keyword and
avoid using default/meaningless/
irrelevant names for your site
images.
Instead of ‘DSCOON.jpg’ eg for
this post I will name the
featured image ‘How-to-
optimize-your-image-for-seo’
that’s long we can have
something like ‘Optimizing-
your-image-for-SEO’ that’s
more relevant to this post than
anything else.
In addition to using relevant
names, use hyphens(-) as your
image name separators rather
than underscores as you can see
above.
Have varieties of other phrases
and variants of your post/page
keywords as part of the names
of the remaining images in your
post/page.


3) Don't forget Your image Alt/
Title Attribute
The image ‘alt’ / ‘title’ tag is
exactly there for you to provide
more clue to search engines on
what your image is all about.
Search engine robots can’t see
your images but can read the alt
attribute of your image so it's
important to make it descriptive.
If you coded your website from
ground up, then you have to
specify your images alt attribute
like the example shown below
<figure>
<img src="images/
rutherford.jpg" alt="Rutherford
Ejimonu Web Designer and SEO
Analyst image">
</figure>
If you built your site using any of
the CMS like WordPress, then you
have the option to specify this at
the time you’re uploading your
images either to your site blog
post of pages using the image
"Alt Text" field.
Aside from it’s normal SEO
usefulness, your alt attribute also
enhances your page accessibility
features as its used by screen
readers, visually impaired users
and text-only browsers to
understand what your image is
about.
WordPress users will also see the
[b] “Description and Image
Caption”[/b] option. Both have
no known SEO values, but you
can further describe your image
using the image description and
specify a text that will show
beneath your image using the
caption option.
Alternatively, for WordPress
users, you can use any available
SEO friendly images plugin to
have your image alt attribute
sorted.

Adeyemi Olajide
137d

4) Image Sizes Matters A Great
Deal
Finally, another thing to look out
for when it comes to your
images and SEO, is the image
size. Your image size matters
because it ultimately reflects on
the page speed, which is an
important OnPage-SEO factor.
That’s brings us to the important
factor of knowing how to create
your own image or taking an
existing image that you can re-
use and making it exactly what
you want it to be.
What options are there to have a
scale down image that still
retains its quality?
If you’re using any of Adobe
Illustrator or Adobe Photoshop
when saving your images with
‘save for the web’ option you
have the option of reducing your
image size to the one that’s
optimal for web
a) By changing the image type
either from PNG to Jpeg or
b) By reducing the image
quality either by moving from
'High' to 'Low' or 'Medium' or by
reducing the quality number
say from 60 to 40% among
other.
alternatively, you can use some
online tools to also reduce the
size of your images while still
maintaining its quality. Tools like
Tinypng
Jpegmini and
ImageOptim ( for Mac Only ) or
Fileoptimizer ( for windows )
In cases whereby, the images
have already been uploaded to
your site without them being
optimized, you can use browser
tools like
Developer Console in Chrome
Web Console in Firefox or
Tools console in internet
Explore ( Now Edge )
To find out images and other
resources slowing down your
web page and resolve same.
WordPress users can use plugins
like WP Smush it, to smush their
site images and bring them to a
reasonable size.But we are
taking about optimization here
and it’s not good to over bloat
your WordPress Site with plugins
as the best options remains you
doing the right things from the
word go, to optimize your
images properly.

Adeyemi Olajide
137d

a) Use your own images.
b)Create your own images and
name them appropriately.
c)Your image name, should be a
name that reflects exactly your
post/page/article tittle if
possible let your targeted post/
page keyword be part of the
name of the one of your post/
page images.
d) Don’t forget your image alt
tag.
e) Don’t use stock photos or
simply avoid them if possible.
Reason been that by using
stock photos, you’re using
almost what everyone else’s is
using and you can also get
caught up in other legal related
issues.
You can find great images that
are copyright free in places like
Google (Here you need to filter
out the copyrighted ones)
Pixabay
Canva
Flickr
Unsplash
Piktochart
In some of these places, you have
to look for images with ‘Creative
Common license’ which are
absolutely free for you to use. All
you need do next is to apply your
own design to the images and
optimize them accordingly.
These are not all that's to cover
on this subject, this is just the
basics the little extra you need to
put in towards making your
images relevant to not just your
site pages and blog posts, but
also to search engine.


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